Damien Goh

Writing

Thinking out loud.

Practical writing on AI agents, digital transformation, and building with the knowledge you already have.

The spreadsheet nobody approved is your real process map
Latest 4 October 2026 · 5 min read DX for Manufacturers

The spreadsheet nobody approved is your real process map

Before you document or automate your processes, go and find the shadow spreadsheets your team built to work around the system. They are the most honest map you have, and the first place to look for what to automate.

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AI built the site in two days. The last ten percent took two weeks.
20 September 2026 · 3 min read AI Adoption for Business Owners

AI built the site in two days. The last ten percent took two weeks.

AI can get you to a working version fast. The gap between working and right is judgement, and that gap is exactly where business owners need to stay involved.

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The AI tool was unfamiliar. The work was not.
6 September 2026 · 3 min read Building AI Agents Without Code

The AI tool was unfamiliar. The work was not.

At a two day hackathon in Kuching, my team built a live website for a Sarawak childcare centre using an AI tool I had never opened. Here is what carried over.

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Teaching AI agents turned out to be a change management exercise
22 August 2026 · 3 min read Domain Expertise in the AI Age

Teaching AI agents turned out to be a change management exercise

A two hour AI skills module for a room in career transition showed me that teaching and change management are the same skill wearing different coats.

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What 100 assessments taught me about change management
10 August 2026 · 4 min read Smart Factories and Future of Work

What 100 assessments taught me about change management

Across more than 100 digital maturity assessments, the transformations that stuck and the ones that stalled were never separated by technology. They were separated by change management.

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Tell me what you want: what an advanced Claude Code workshop taught me
27 July 2026 · 4 min read Building AI Agents Without Code

Tell me what you want: what an advanced Claude Code workshop taught me

I built an AI agent orchestrator by instinct months before a workshop gave it a name, and the validation mattered more than the vocabulary.

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Inside JobPilot: how one AI agent became five
13 July 2026 · 4 min read Building AI Agents Without Code

Inside JobPilot: how one AI agent became five

A walkthrough of JobPilot, the AI agent I built at the ANCHR AI Native Bootcamp to automate my own job search, and why I later broke it into five sub-agents.

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What happens after the assessment (and the mistake most make)
29 June 2026 · 5 min read DX for Manufacturers

What happens after the assessment (and the mistake most make)

Getting your digital maturity results is not the finish line. After more than 100 assessments, the same pattern appears in what happens next — and it is avoidable.

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The first AI agent you should build (not the one you think)
15 June 2026 · 3 min read AI Adoption for Business Owners

The first AI agent you should build (not the one you think)

Most business owners want to start with something impressive. That is usually the wrong call. Here is what to build first, and why boring is better.

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The smart factory gap: what the conference version misses
1 June 2026 · 4 min read Smart Factories and Future of Work

The smart factory gap: what the conference version misses

Smart factories look convincing on slides. On the actual shop floor, across more than 100 assessments, the picture is more complicated — and far more human.

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15 years in manufacturing made me a better AI builder
18 May 2026 · 4 min read Domain Expertise in the AI Age

15 years in manufacturing made me a better AI builder

The career pivot from factory floors to AI agent building taught me something I did not expect: deep domain experience is not a liability in the AI age. It is the advantage.

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The AI question every business owner is asking
4 May 2026 · 3 min read AI Adoption for Business Owners

The AI question every business owner is asking

Where do I start with AI? After working with business owners on AI agent development, the honest answer is always the same — and it is not the one most people expect.

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Digital transformation roadmaps usually start in the wrong place
20 April 2026 · 3 min read DX for Manufacturers

Digital transformation roadmaps usually start in the wrong place

Most manufacturers invest in transformation before they know where they stand. After more than 100 assessments across 13 sectors, the pattern is clear: assessment first, tools second.

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Why domain experts build better AI agents than developers do
6 April 2026 · 3 min read Building AI Agents Without Code

Why domain experts build better AI agents than developers do

The people with the deepest workflow knowledge are the ones who can build the most powerful agents. Here is why that changes everything about who gets to build with AI.

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